Having positive reviews online is a strong signal of a brand's trustworthiness, the quality of its offerings, and the confidence of its audience. As customers share glowing reviews of your products, sales tend to rise accordingly. This trend is backed by a range of research findings. online reputation monitoring Solutions solutions . Trust is like the overused quote: hard to find and easy to lose. That's why authentic reviews from satisfied customers are so valuable. Direct feedback. Customers voluntarily write reviews, providing the brand with a roadmap on how to improve the product.